Overview

Playing Global is an advertising campaign consisting of a website and a booklet, which tries to give a better understanding of "Marketing Strategies in the World Wide Web" in 2003. The concept is based on an inventive structure of five stations. Further football techniques were combined with terms of online marketing. In addition, the concept and its different station were visually accentuated by football constellations. The site was at “Dr. Hans-Hoch-Medien- und Dr. Hans-Hoch-Filmpreis" elected to the Finals.


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